Motion graphics are animated visuals that combine text, images, sound, and movement to create engaging and dynamic content. Motion graphics can be used for various purposes, such as advertising, branding, education, entertainment, and storytelling. Motion graphics are also a powerful way to convey complex or abstract information in a simple and appealing way.
Motion graphics are not a static field. They are constantly evolving and changing with new technologies, styles, and techniques. As a motion designer, you need to stay updated and informed about the latest trends and developments in the industry. This will help you create fresh and relevant content that stands out from the crowd.
In this blog post, we will share some of the top motion graphics trends for 2023 that you should know and follow. These trends will inspire you to create stunning and innovative motion graphics that will wow your audience.
1. Non-defined Border
One of the latest trends in motion graphics is the use of non-defined borders for graphic elements. This means that the elements do not have clear or sharp edges, but rather blend or fade into the background or each other. This creates a smooth and seamless transition between different elements, giving a sense of fluidity and continuity.
Non-defined borders can also create a sense of depth and dimension, as the elements appear to be floating or overlapping in space. This effect can be achieved by using gradients, blurs, masks, or transparency.
Non-defined borders can be used for various types of motion graphics, such as logos, titles, icons, shapes, or illustrations. They can also be combined with other trends, such as vivid colors, metallic effects, or liquid animations.
2. Levitating Objects
Another trend that is gaining popularity in motion graphics is the use of levitating objects. This means that the objects appear to be floating or hovering in mid-air, defying gravity and physics. This creates a sense of wonder and curiosity, as well as a futuristic and surreal vibe.
Levitating objects can be used for different purposes, such as showcasing products, creating abstract scenes, or adding visual interest. They can also be animated in various ways, such as spinning, bouncing, rotating, or moving along paths.
Levitating objects can be created using 3D models or 2D graphics. They can also be mixed with other elements, such as live-action footage, text, or backgrounds.
Hyper-realism is a trend that involves creating motion graphics that look extremely realistic and detailed. This means that the motion graphics mimic the appearance and behavior of real objects or scenes, such as lighting, shadows, textures, reflections, refractions, movements, etc.
Hyper-realism can be achieved by using advanced 3D software or tools that allow for high-quality rendering and animation. Hyper-realism can also be enhanced by using techniques such as motion tracking, camera matching, or compositing.
Hyper-realism can be used for various types of motion graphics, such as product demos, simulations, visual effects, or educational videos. Hyper-realism can also create a contrast or a connection with other elements, such as text, graphics, or live-action footage.
4. Claymation & Stopmotion
Claymation and stopmotion are two classic animation techniques that involve creating motion by taking pictures of objects or models frame by frame and then playing them back rapidly. Claymation uses clay or plasticine figures that can be molded and reshaped easily. Stopmotion uses any kind of objects or materials that can be moved or manipulated manually.
Claymation and stopmotion are making a comeback in motion graphics because they offer a unique and charming aesthetic that is different from digital animation. They also evoke a sense of nostalgia and creativity, as well as a handmade and organic feel.
Claymation and stopmotion can be used for various types of motion graphics, such as characters, stories, logos, icons, or shapes. They can also be combined with other elements, such as text, sound effects, music, or backgrounds.
5. Vivid and Bold Color
Color is one of the most important elements in motion graphics because it can convey mood, emotion, energy.